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Shelf Awareness

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Huge, Inc.
Shelf Awareness
Company typePrivate
Industrypublishing industry
Founded2005; 19 years ago (2005)
Founders
  • Jenn Risko
  • John Mutter
[1]
Headquarters,
United States
Owners
  • Jenn Risko
  • John Mutter
Websitewww.shelf-awareness.com Edit this at Wikidata

Shelf Awareness is an American publishing company that produces two e-zines focused on bookselling, books and book reviews.

Overview

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Shelf Awareness: Daily Enlightenment for the Book Trade
EditorJohn Mutter[1]
CategoriesBook reviews, trade publications
FrequencyDaily
Publisher
  • Jenn Risko
  • Matt Baldacci
[1]
First issueJune 29, 2005; 19 years ago (2005-06-29)
Websitewww.shelf-awareness.com/booktrade.html
Shelf Awareness for Readers
Editor
  • Bethanne Kelly Patrick
  • Jennifer M. Brown
CategoriesBook reviews, trade publications
FrequencyTwice weekly
Publisher
  • Jenn Risko
  • Matt Baldacci
[1]
First issueJune 17, 2011; 13 years ago (2011-06-17)
Websitewww.shelf-awareness.com/sar-issue.html

With offices in Seattle, Washington, and Montclair, New Jersey, Shelf Awareness publishes an e-zine for the book industry and an e-zine for general readers.

Shelf Awareness Pro is a daily trade magazine for booksellers, publishers, librarians, and literary agents with a circulation of 39,000.[2] Shelf Awareness for Readers is a twice-weekly (Tuesdays and Fridays) book review publication for consumers with a circulation of 399,000.[3] Approximately 130 independent bookstores send out a version of Shelf Awareness for Readers to their customers.[4]

History

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The company was founded by editor/journalist John Mutter (editor-in-chief)[5] and Jenn Risko (publisher)[6] in 2005 to produce a trade magazine for booksellers.[7]

The circulation of Shelf Awareness Pro (also called Shelf Awareness for the Book Trade) is more than 39,000[2] industry professionals.[8][9] The publication reports on independent bookstores, including openings, expansions, moves, staffing and closures; bookselling; publishing industry news, such as new titles, staffing, imprints, etc.; e-books and e-publication; authors; awards; media coverage of books and authors; and other features.[10]

In 2011, Shelf Awareness launched a consumer book review version called Shelf Awareness for Readers.[11][12] The company hired Marilyn Dahl as the review editor[13] and Jennifer Brown as the children's literature editor.[14]

References

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  1. ^ a b c d Shelf Awareness (n.d.). "About Shelf Awareness". Seattle: Author. Retrieved October 10, 2024.
  2. ^ a b "Shelf Awareness Pro". shelf-awareness.com. Retrieved July 7, 2014.
  3. ^ "Shelf Awareness for Readers". shelf-awareness.com. Retrieved July 7, 2014.
  4. ^ "Shelf Awareness Bookstore Edition". shelf-awareness.com. Retrieved July 7, 2014.
  5. ^ "BookTV Panel Discussion on Independent Bookselling". C-SPAN BookTV. May 18, 2013. Retrieved June 17, 2013.
  6. ^ "BookTV 2010 Year in Books". C-SPAN BookTV. December 29, 2010. Retrieved July 18, 2013.
  7. ^ Frank, Meagan (September 24, 2012). "Risko & Mutter Key to Shelf Awareness". Books Make A Difference. Retrieved June 17, 2013.
  8. ^ Stein, Garth (May 1, 2009). "Fast Cities 2009". Fast Company. Retrieved June 17, 2013.
  9. ^ Rose, M.J. (May 22, 2013). "11 Lessons Authors Should Learn". Huffington Post Books. Retrieved June 17, 2013.
  10. ^ "BookTV 2010 Fall Book Preview". C-SPAN BookTV. July 29, 2010. Retrieved July 17, 2013.
  11. ^ Higgins, Jim (June 20, 2011). "Shelf Awareness for Readers a welcome addition to email inboxes". Journal Sentinel. Retrieved June 17, 2013.
  12. ^ Schinsky, Rebecca Joines (June 17, 2011). "Want Book news? Meet Shelf Awareness". The Book Lady's Blog. Retrieved June 17, 2013.
  13. ^ Easton, Valerie (February 21, 2013). "Book City: Why reading for a living is like herding cats". Crosscut. Retrieved June 17, 2013.
  14. ^ Kephart, Beth (February 22, 2012). "PP Appreciation: Jennifer Brown, Children's Book Crusader". Publishing Perspectives. Retrieved June 17, 2013.
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